Want to Succeed in Sales?
March 9, 2009Learn from the drama kids.
I wrote this as I sat at a table on Sproul plaza on the UC Berkeley campus, watching the daily antics of Berkeley kids. On any given day, thousands of students walk through this area. On any given day, many students stand by handing out flyers for their upcoming event. I snapped some pictures of two different club’s tactics. One is the non-profit Theatre for Charity promoting their upcoming show. The other is some pre-medical fraternity. I’m sure you can guess who is who.
One group carries around a sign, is very upbeat, literally trumpeting their event. The other just kind of stands at the side, holding out a hand bill to whoever is nearby, mumbling something about pre-med. Who do you think people will remember?
Here’s the obvious takeaway. When you’re trying to market something, whether its online, over the phone, in person, whatever. Be happy. Be positive. Enjoy what you’re doing. Or at least, pretend to. Pretend that world is looking at you. Put on a show. Captivate. And don’t, don’t forget the smile.
